21 Oct The truth behind wheel alignment and why you should be including it within your tyre-fitting services!
As all garages will know by now, tyre changing, wheel balancing and wheel alignment all go hand in hand when it comes to your customer’s tyres. The simple fact is all these services provide crucial steps to ensure longevity, safety and efficient tyre/vehicle performance.
The only issue is, many of your customers are not aware of this.
Educating your customers beyond a price-driven view of tyre fitting services can be difficult, especially when it can be misconceived as upselling your own services.
Some garages don’t see the need for a vehicle alignment machine as their customers don’t want it. Many owners, therefore, opt to purchase a tyre changer and a wheel balancer as a package, then see wheel alignment as an added extra if the demand is there. These garages often end up turning business away as customers are smart enough to ask about alignment.
So, where do you stand when it comes to providing wheel alignment to your customers?
Why is wheel alignment so important?
It is always strongly advised for your customers to have their wheels aligned when new tyres are fitted; but again, customers mistake tracking for proper wheel alignment, and even mix up wheel balancing with wheel alignment.
A wheel aligner simply looks at the position of the wheels in relation to each other and the road surface, so that any corrections can be made.
Missing out this crucial step can cause minor and major issues to the tyres and driving performance, in both the short term and long term.
The need for wheel alignment in your garage is clear. Especially if you are dealing with numerous tyre fitting jobs per day.
Not only will your customers reap the benefits of that extra service, but you can see many advantages within the garage – not least an obvious increase in revenue!
The right wheel aligner for your garage!
Think about the amount of tyre fitting jobs you complete each week or even each day…
Every single tyre fitting job you complete should have an alignment check when the tyres are installed onto the car!
A simple question then – are you completing those checks?
Are you even offering them? Ensuring you purchase the right wheel aligner for your garage services needs a considered approach. By making sure you have the essential footprint to install the wheel aligner, guaranteeing the durability to cope with your garage services, and the all-important budget to consider, you can be well on your way to conquering the perfect set of tyre fitting services.