13 Aug The Wheel Alignment Blog | Benefits to the Customer
As a provider of wheel alignment services, chances are you know the advantages this service brings to your business but have you got the patter down on how to convey the benefits of alignment to your customers? Read on to find out the main arguments to put forward when someone is hesitant to sort their alignment.
Burning money on new rubber
New tyres can be costly. On average you can pay £110 per tyre so 4 tyres would be equivalent to a week’s average wage. Depending on how bad the vehicle’s alignment is, your customers could be wasting a tyre for every 4 you fit! They may try to blame the standard of tyre used or the quality of your job but it is important that they understand tyre will be subject to far more damage under the stresses of misalignment.
The car performs as intended
Mis-alignment means a car does not perform as it would have when driven out of the factory. Responsiveness in the steering will be impacted and the handling will suffer because the tyres will be struggling to do their job. Completing alignment checks and adjustments will help keep the vehicle on the road. Neglecting to do so is putting all the occupants at risk.
Improved Fuel efficiency means real savings
Many vehicle owners will often complain that their car seems to get through fuel quicker and quicker, but they do not realise how correct alignment can help a tank go further. Imagine having to push a car up a hill. Obviously, you’re going to use much more energy than you would on a flat surface.
Effectively that’s what your car is having to do when the alignment is out! The more you accelerate, the more fuel and power is needed to reach the same speed.
More than just wheels need replacing
It’s not just the wheels that misalignment can wear away. As cars have gotten more advanced, the cost of components has also increased. Replacing wheel bearings with built-in speed sensors can cost a good few hundred pounds to buy and fit. Why do they need replacing? Because bearings get hot and wear prematurely due to miss alignment.
The same also applies to the bushes and joints on your car as they are having to work much harder simply to drag your tyres down the road. Expensive right?!
What can you do for your customers?
Just as the team at Hofmann always seek to advise our customers to ensure they get the most out of their tyre machines and garage equipment, you too can advise your customers and educate them as to why alignment is so important based on the above.
It is common practice to recommend your customer check their wheel alignment and have it adjusted as needed every 10,000 miles or at every service, whichever happens first.
Author | Warren Carr | Wheel Alignment Specialist
My name is Warren Carr and I’m from the team of alignment engineers at Hofmann Megaplan. I will be using this blog to regularly highlight some practical hints and tips which will help you, our garage professionals, achieve great results with your equipment, no matter the make of alignment machine.